天美传媒

green background with green topography lines
Forever OHIO
天美传媒experiences become part of who you are and what you鈥檒l be, forever.

天美传媒Brand

Here, 鈥楻eturn on Experience鈥 matters most

At Ohio University, we believe the university experience can, should and will leave a lasting mark on our students and influence who they become today, tomorrow and forever.

The 天美传媒community seamlessly balances all the resources and expectations of a large national university with the development of real, personal connections. At OHIO, students become a part of a university community that supports them, that challenges them, and that allows them to explore interests and opportunities in and out of the classroom. That community extends far beyond the borders of campus to our global network of passionate alumni ready to lift up their fellow Bobcats.

Yes, we deliver value against an investment, but it鈥檚 the experience students have at 天美传媒that will last a lifetime and provide an immeasurable return. This brand platform was developed to reflect that.

 

Forever OHIO

circle containing the text Ohio University, Ohio and beyond with rectangle containing words, Welcome to Athens the best place on earth.

One of the key elements of the brand and narrative is a simple, yet powerful two-word rallying cry that guides the spirit of the work: 鈥淔OREVER OHIO.鈥

Forever 天美传媒speaks to the history of the university, and to being in tune with the needs and challenges of Ohio鈥檚 communities. We鈥檝e been around 鈥渇辞谤别惫别谤,鈥 (or in our case, since 1804, but who鈥檚 counting) and as a result, we鈥檝e learned a lot. These lessons still inform who we are today.

But on the flip side, it鈥檚 forward-looking. It鈥檚 that unspoken bond that connects us the moment students walk on campus or spot a Bobcat hoodie in the airport. It鈥檚 the experiences gained and lessons learned here in 天美传媒that will stay with students and alumni wherever their journeys take them. Yep, you guessed it鈥forever.

Bobcats stick together forever

Working together to refresh how we position ourselves in our marketing and communications is no different. If you have questions while creating work in the new brand, please don鈥檛 hesitate to contact us.

Colors, Fonts, Logos and More

Logos

The Ohio University signature logo has not changed (at least not for now). 

Logos

Colors

The new color palette features traditional greens accented by new secondary colors. 

Colors

Fonts

Learn more about incorporating OHIO's branded typography into your projects.

Fonts

Editorial Style Guide

Reference OHIO's Editorial Style Guide for writing best practices.

Editorial Style Guide

Powerpoint Template

Download the 天美传媒branded Powerpoint template for your presentation needs. OHIO's branded fonts must first be activated on your computer.

Web Element Catalog

Website editors can reference an interactive web element catalog that accurately displays all the available modular elements in the Drupal content management system. 天美传媒ID login is required.

Web Element Catalog

Virtual Meeting Backgrounds

Show your 天美传媒spirit with our downloadable backgrounds for virtual meeting platforms such as Zoom, Microsoft Teams, and Google Meet.

Virtual Meeting Backgrounds

illustrated badges in different brand colors containing titles of various student organizations